At other points, he seems insanely ruthless with how he circumvents everything in his way. At times, he comes across as an all-too-sympathetic underdog whose dreams are hindered by the McDonalds brothers' unwillingness to compromise in the name of progress. Keaton also does well coming off as both victim and aggressor at varying points. There are several great shots throughout that linger on his face in close-up as he delivers persuasive sales pitches and there is a magnificent sequence late in the piece where several of his sermons in different locations are edited together to overlap as one big speech. Michael Keaton is excellent in the lead role, exuding both charm and charisma while also always coming off as if he has something up his sleeve. The title is well chosen, hinting at the dynamic at the heart of the film with Kroc declaring himself the "founder" of McDonald's when in fact the idea of fast and efficient food service was never his to begin with - something that becomes a point of contention with the original owners. Based on the true story of Ray Kroc, a traveling salesman who franchised the first family-owned McDonald's restaurant and turned it into the international conglomerate that it is today, 'The Founder' tells a fascinating slice of twentieth century history.
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